Fantastic Frank Unveils a New Global Identity

After fifteen years as a pioneer in design-driven real estate, Fantastic Frank now presents a new global identity. Created in collaboration with design studio Grebban, it interprets Scandinavian simplicity through warmth, contrast and character – a visual language that reflects the company’s creative DNA, and its evolution from boutique disruptor to a global brand.

Founded in Stockholm in 2010, Fantastic Frank set out to challenge an industry defined by uniformity and superlatives. By allowing stylists and photographers to interpret each home with the sensitivity of an editorial story, the company created a new visual language, treating real estate photography as a form of creative expression Since then, Fantastic Frank has become synonymous with a new kind of brokerage – where aesthetics and creativity are as essential as square metres.

“Fantastic Frank has always had the courage to go its own way. This new identity isn’t about changing who we are, but about distilling it – expressing the same curiosity and edge as always, but in a way that reflects our growth as both a brand and a global organisation,” says Margarita Kradjian, CMO at Fantastic Frank.

The new visual identity builds on the minimalist foundation that has long defined the brand, while introducing a new sense of warmth and attitude. The updated logotype brings sharper character, and the once monochrome world is now complemented by a palette of warm Scandinavian tones – calm yet expressive colours that let the imagery take centre stage.

The new website reflects the same evolution, with an increased focus on the architects behind the homes Fantastic Frank represents – homes the company describes as “design-led.”

“Fantastic Frank has always had a strong visual integrity. Our goal was to develop an identity that feels confident but not intrusive – with contrast, warmth and unexpected combinations. It’s about being bold without being loud. The result is a design that feels alive, personal and timeless,” says Emil Ahdrian, Creative Director & Co-Founder at Grebban.

The new identity will be rolled out globally throughout November, marking the next chapter in Fantastic Frank’s international growth. With a strengthened creative foundation and an expanded global presence, Fantastic Frank continues its evolution from a boutique disruptor in Stockholm to a creative force reshaping how real estate is presented and experienced around the world.