Nothing has been left to chance with this project. The result is g r a n d.The other night we gave a ring to the Fantastic Frank interior stylist Martin Nygren and asked him a couple of questions about the work behind this beauty – from the exciting ideas he had together with his brother Henrik to the detailed project plan and finally the Fantastic Frank photo shoot with photographer Mike Karlson Lundgren. The pictures below is the result and for you to enjoy. The villa is now up for sale at Runvägen 2
Tell us about Villa Grå.
Villa Grå is an exciting design project that I did together with my brother who also built the house. We always have a lot of ideas and we complement each other in an excellent way when these ideas translate into concrete actions. This is one of several properties where we have worked with the same architect and it becomes so much easier when you understand each other’s style and design expression.
When you have a project like this, where do you start?
I think it’s essential to feel the inner soul of the house and to highlight and extend that feeling in every room and in every photo shoot. Less is usually more when it comes to decoration and I typically use different materials to add warmth in combination with the rest of the interior.
How much of your personal style do you try to bring to your shoots and can you give an example in this project?
My basic idea is that the house must express a personality but yet allow a potential buyer to add the individual style when moving in. Sometimes my own taste and style works well, sometimes not. However, what’s always key to me is that the home is in harmony and there’s a feeling of welcoming. A cohesive scale of colors usually helps to get that mood. At Villa Grå we’ve used materials that's in perfect sync with my style and decoration. I’m still somewhat of a rookie in the furniture business but we decided to produce our own pieces a while ago since we couldn’t find that type of furniture to the right price. In this project we have for instance used a sofa, dining table and chairs from Feel Free. We also work locally and with international players like www.blastation.se, www.atelje-lyktan.se and www.lovelylinen.se to name a few.
What has been the most rewarding part of this project?
We immediately received overwhelming feedback on the house and decoration, both in Sweden and internationally. That’s the best reward one can get. A lot of this thanks to the conscious and right choices of partners - this was absolutely instrumental when we decided to work with Fantastic Frank. A strong brand with the philosophy and culture to highlight each team member’s effort in every project. That’s how they’ve succeeded to become the leading partner for the mindful and modern customer. The recurring reward is every time I’m part of making the sellers and buyers dreams come true. Love it!
Were there any challenges that you had to consider?
In this project I actually saw an endless journey of opportunities. The challenge, I guess, was to choose among those.
How much does it matter that a home has good bones? Or can you work around an interior that has a lot of flaws?
As many things, good bones also lies in the observer’s perspective. Every object isn’t for everyone. I try to underline what’s unique with each home and property. Quite often I realize that the owner needs much help to reach the full potential with the house and to highlight its strength. That can sometimes be more of a challenge but I find it even more stimulating to walk that extra mile to finally get that specific solution for that specific object.
At last, the winning interior trends of 2019 according to you?
To be fair, I’m not too obsessed with trends. I particularly enjoy things that become more beautiful over time. I believe in making choices that aren’t just appreciated in 2019, but also 2029 and beyond. The actual trend I see in this business is that more people seem to think, act and choose accordingly to that philosophy.